BRAND DESIGN
Café Vie
A flexible identity pairs expressive typography, food-inspired illustration and a vibrant palette to create a brand that feels energetic, approachable and culturally influenced without relying on traditional visual clichés.
Scope
Brand Design
Client
Café Vie
Industry
Food & Beverage
Duration
6 Weeks
Challenge
Create a distinctive café identity that stands apart from the minimal visual language common across contemporary Asian food brands.
Insight
The experience is shaped by more than the food itself. Bold color, movement, variety and visual density create the energy that makes Café Vie feel vibrant and social.
Solution
A playful identity system built around custom food illustrations, bold color and modular graphics designed to flex across physical and digital touchpoints.
A flexible visual system connected social, digital, print, and in-clinic materials around one recognizable campaign idea.
A flexible visual system connected social, digital, print, and in-clinic materials around one recognizable campaign idea.
Extended the visual identity into motion, combining food imagery, illustration and brand elements to create an energetic digital expression of Café Vie.
A flexible visual system connected social, digital, print, and in-clinic materials around one recognizable campaign idea.
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