CAMPAIGN DESIGN
Don't Forget the Candy
CLIENT
ZIWI
INDUSTRY
Premium Pet Food
MY ROLE
Campaign & Visual Designer
DELIVERABLES
Landing Page
Email Campaign
Social Media
Instagram Stories
Digital Display Ads
Motion Assets
TIMELINE
2 Weeks
TOOLS
Adobe Creative Cloud
PLATFORMS
Web · Email · Social · Digital
Challenge
Drive consideration and sales of ZIWI's premium canned dog food during Halloween while creating a seasonal campaign that could engage loyal customers and introduce new pet parents to the brand.
Insight
Halloween is built around treats. By reframing canned food as "CANdy," the campaign could turn a familiar seasonal ritual into a playful product story while giving customers a compelling reason to purchase.
Solution
Created Don't Forget the CANdy, a Halloween campaign pairing playful, spooky visuals with a 25% promotional offer across email, social, digital advertising, and a dedicated landing page.
A playful Halloween visual direction brought the CANdy concept to life through bold seasonal color, custom illustration, and product-focused messaging.
Extended the campaign across social and digital formats, adapting the creative for multiple placements while maintaining a consistent seasonal identity and promotional message.
Email extended the campaign directly into the customer journey, introducing the seasonal offer and reinforcing urgency with a final promotional push before Halloween.
Seasonal Creativity That Drove Results
2.4M Views on Instagram and facebook.
Record-Breaking Canned Food Sales in the month of October
The campaign paired seasonal engagement with a promotional incentive that helped drive awareness, customer action, and company-reported record-breaking canned food sales.
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