Campaign · Digital · Print · Web
SCOPE
Campaign Design + Digital
CLIENT
Gordon's
Industry
Lawn & Garden
WORK
Campaign + Ecommerce
Challenge
Extend an established consumer brand across a wide range of marketing and ecommerce touchpoints while keeping information clear, recognizable, and product-focused.
Insight
An established brand needs enough consistency to remain recognizable while adapting clearly across different formats and customer needs.
Solution
Created a cohesive family of customer-facing assets that supported product discovery, education, and seasonal marketing across print and digital channels.
Barrier Campaign
A cross-channel advertising system developed to promote Gordon’s Barrier weed control products. The campaign extends a bold, product-led concept from print into digital formats while maintaining a consistent visual hierarchy and message.
Digital Campaign Extensions
Ecommerce Product Education
Developed modular product imagery for Gordon’s ecommerce experience, translating application instructions, product benefits, usage conditions, and pest or weed control information into quick, scannable visuals.
The system creates a consistent framework across products while helping customers understand what each product does and how to use it before purchase.
Across campaign and ecommerce applications, the work required adapting Gordon’s established identity to different formats and communication needs while maintaining a consistent, recognizable customer experience.
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