BRAND IDENTITY + PACKAGING
SCOPE
Brand Identity + Packaging
Client
Self-Initiated
Industry
Pet Food
DURATION
4 Weeks
Challenge
Create a distinctive pet food brand that could stand apart in a crowded category while balancing premium quality with personality.
Insight
Pet packaging can feel premium without feeling overly serious, creating an opportunity to combine sophistication with the warmth of pet ownership.
Solution
A cohesive identity paired custom illustration, color, and flexible packaging to create a playful system designed to scale across products and retail touchpoints.
Developed a playful identity that balances premium positioning with approachability, using a distinctive wordmark and dog-inspired mark to create a flexible brand system.
Early Logo Exploration
Defined Direction
Final Logo System
Created a library of hand-drawn dog illustrations in Procreate, using varied breeds, poses, and color to build a distinctive visual language for the brand.
Color & Illustration Exploration
Translated the identity and illustration system across food and treat packaging, using color and pattern to differentiate products while maintaining brand recognition.
Extended the identity into retail concepts designed to carry Nibble’s playful visual language beyond the package and create a recognizable shelf presence.
The resulting system gives Nibble a distinctive position within the pet food category while creating a flexible foundation that can scale across products, packaging, and retail.
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