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CAMPAIGN + DIGITAL EXPERIENCE
SCOPE
Campaign + Digital
CLIENT
PRN Pharmacal
Industry
Veterinary Pharmaceutical
DURATION
8 Weeks
Challenge
Reconcile needed to communicate a complex separation anxiety treatment story while balancing clinical information, behavioral education, and regulatory requirements.
Insight
Position treatment as more than medication by connecting Reconcile with behavioral training around one emotionally resonant idea: strengthening the human-animal bond.
Solution
A cohesive detailer and digital resource experience guided veterinary teams from recognizing separation anxiety through treatment, training, implementation, and ongoing client support.
Designed a multi-page detailer that guides veterinary teams through the separation anxiety journey, from recognizing the condition and understanding its impact to treatment with Reconcile® and implementation of the BOND™ Program.
The visual system organizes clinical data, behavioral education, treatment information, and client-support tools into a clear narrative while working within pharmaceutical and regulatory requirements.
Extended the detailer into a digital resource experience designed to support veterinary teams throughout treatment.
The landing page organizes tools around key stages of care, from pre-diagnosis and client conversations to BOND™ Program implementation, creating a centralized resource for education and ongoing support.
Created a connected education system that transforms complex clinical, behavioral, and treatment information into a more approachable experience for veterinary teams.
By connecting Reconcile® with the BOND™ Program across print and digital touchpoints, the system supports more consistent client conversations, treatment implementation, and ongoing care.
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